Privacy Policy

Effective date: 24 April 2026

1. Who We Are

TimeCraft Advisory ("we", "us", "our") is a time-efficiency advisory practice. We are the data controller responsible for the personal data we collect and process. For any privacy-related enquiries, contact us at brick@timecraftadvisory.com.

2. What Data We Collect

We may collect the following categories of personal data:

• Contact information: name, email address, phone number, job title, and organisation name provided when you book a session or contact us.
• Session data: information shared during your discovery session with Clara, our AI assistant, including details about your working patterns, tools, meetings, and time allocation.
• Technical data: IP address, browser type, and usage data collected automatically when you visit our website.
• Payment data: payment details are processed securely through our third-party payment provider. We do not store full payment card details on our systems.

3. How We Use Your Data

We use your personal data for the following purposes:

• To conduct your discovery session and generate your personalised efficiency report.
• To communicate with you regarding your booking, report delivery, and findings walkthrough.
• To process payments for our services.
• To improve our services and develop our advisory methodology.
• To comply with legal obligations.

4. AI Processing

Your discovery session is conducted with Clara, an AI-powered assistant. Session transcripts are processed using artificial intelligence tools to analyse your working patterns and generate efficiency recommendations. This AI processing is integral to our service and is carried out on the legal basis of contractual necessity.

AI-processed data is used solely for the purpose of producing your efficiency report. We do not use your session data to train AI models, and your data is not shared with any AI provider for their own purposes.

5. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contract: processing necessary to deliver the advisory services you have engaged us for.
• Legitimate interests: improving our services and communicating relevant information to you.
• Legal obligation: complying with applicable laws and regulations.
• Consent: where you have given specific consent, for example to receive marketing communications.

6. Data Sharing

We do not sell, rent, or trade your personal data. We will never share your information with third parties for their marketing purposes.

We may share data with trusted service providers who assist us in delivering our services (such as payment processors and hosting providers), but only to the extent necessary and under appropriate contractual protections.

We may disclose data where required by law, regulation, or court order.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, typically for a period of 24 months following the completion of your engagement. After this period, data is securely deleted unless we are required by law to retain it for longer.

You may request earlier deletion of your data at any time by contacting us.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption of data in transit, access controls, and regular security reviews.

9. Your Rights

Under applicable data protection law, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Object to or restrict certain processing activities.
• Request a portable copy of your data.
• Withdraw consent at any time (where processing is based on consent).

To exercise any of these rights, contact us at brick@timecraftadvisory.com. We will respond within 30 days.

10. Cookies

Our website uses only essential cookies necessary for the site to function. We do not use tracking cookies, analytics cookies, or advertising cookies. No cookie consent banner is required as we only use strictly necessary cookies.

11. International Transfers

Where data is processed outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, including standard contractual clauses or adequacy decisions.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be posted on this page with an updated effective date. We encourage you to review this page periodically.

13. Complaints

If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

14. Contact

For any questions about this Privacy Policy or your personal data, please contact us at brick@timecraftadvisory.com.